Call for Proposals: At My Best K-3 Evaluation

Thursday, August 31, 2017

Program background

At My Best (AMB) is a free, curriculum-linked toolkit designed to support children’s optimal development by inspiring and motivating them to make healthier choices now and develop lifelong healthy habits. This goal is achieved by supporting (junior kindergarten to grade 6) students in recognizing the holistic benefits (i.e., emotional, physical, mental and spiritual) of acting to support personal health and the health and well-being of others.

To achieve its holistic approach, the program uses a social-ecological framework which is woven throughout its contents. The program was developed by Physical and Health Education Canada (PHE Canada) in partnership with AstraZeneca Canada.

Program Development

At My Best K-3

At My Best was initially developed for teachers working with students in junior kindergarten to grade 3. The K-3 program uses an emotional ABC theme (Ability; Belonging; Caring) in hopes that students recognize their ability, are inclusive and involve others, and hold respect and consideration for self and others. Emphasis placed on supporting students to build awareness of self and their emotions is, in large part, what makes the program unique.

The development of the program involved several stakeholders (i.e., elementary teachers, secondary teachers, physical education professors, family counselors, vice principals, public health nurses, early childhood educators, health promotors) with expertise in physical education, health education, nutrition and children’s wellness. Before launching in 2008, the program was piloted in urban and rural schools across the Peel Region in Ontario.

Since inception, the number of program materials (i.e., poster, beanbags, scarves, Frisbees, balls, binders, Rae the Star puppet) have been reduced and the majority of the content has moved from a print to online format to support distribution broadly in Canada. When users register through the At My Best website, they are provided with: 

Despite the change in the program materials and format, the content has remained the same.

The program also includes a culminating event called At My Best Play Day, designed to celebrate healthy living, as well as participation in the program. At My Best Play Day is a day dedicated to fun activities that can involve a whole school community. Upon registration, schools are provided with access to a downloadable toolkit, family passport, certificate of completion, and other supporting materials to help them with the planning of their event. More information can be found on the At My Best website

AMB 4-5-6

The popularity of At My Best K-3 led to the development of AMB 4-5-6 which uses an I-We-Us theme (Individual ability; Belonging to a team, class or group; Developing citizenship skills). Emphasis placed on global citizenship is, in large part, what makes AMB 4-5-6 unique. The program launched in 2012 and provided users with access to numerous online resources, as well as printed task cards (images & activity instructions) mailed to users upon registration.

Since then, PHE Canada undertook an evaluation of AMB 4-5-6 to ensure that the resource was inclusive of the most health vulnerable populations (i.e., Indigenous Peoples, newcomer youth, low socio-economic status). This evaluation informed the revitalization of AMB 4-5-6 that is expected to launch October 2017. The new program will include the following content:

  • Learning experiences including integrated activity sheets (six/grade)
  • Printed task cards (images and activity instructions)

More specifically, the learning experiences in the new AMB 4-5-6 emphasize:  

  • Content embedded within a comprehensive school health framework
  • Inquiry based learning
  • Enhanced curriculum alignment and cross-curricular connections
  • Inclusive and culturally appropriate materials
  • Increased program adaptability/flexibility
  • Increased hands-on activities

The new AMB 4-5-6 will also include a culminating event (“Celebration of Learning”) that is currently in development, with the intention to launch Spring 2018.  

At My Best K-3 evaluation

In order to ensure At My Best K-3 remains current and meets the needs of teachers across the country, PHE Canada is seeking to evaluate the program and make necessary updates. With this in mind, PHE Canada is looking to engage a researcher (or research team) with expertise in one or more of the following areas

  1. Physical Education        
  2. Health Education
  3. Elementary Education
  4. Health Promotion
  5. Teacher Education
  6. Quantitative Methodology
  7. Qualitative Methodology   
  8. Project Management

We are specifically interested in evaluating:

  1. Program content
  2. Linkages between program content and provincial/territorial curricula
  3. Developmental appropriateness
  4. Feasibility
  5. Usability
  6. Level of student engagement
  7. Cultural relevance/adaptability
  8. Behaviour change

Evaluation phases

PHE Canada is requesting proposals for this three phase research project which will include the following activities:

Phase One: September 2017 – January 2018

  1. Develop a project and evaluation plan for At My Best K-3 including evaluation materials, pilot location selection process, pilot implementation phase, data collection, data analysis, and reporting plan.
  2. Review provincial health and physical education curriculums for relevant learning outcomes (i.e., non-communicable disease prevention).
  3. Select pilot sites for At My Best K-3 program implementation and collect all ethics approvals.

Phase Two: February – June 2018

  1. Facilitate implementation, assessment and reporting on the current version of At My Best K-3 with targeted communities (i.e., Indigenous Peoples, newcomer youth, low socio-economic status).
  2. Collect all relevant At My Best K-3 program outputs to support evaluation (i.e., photos, videos, student work, and interview and survey data). 
  3. Summarize findings and make recommendations in a report (i.e., literature review, focus groups, pilot findings) that will support enhancements to At My Best K-3 program.

*Note: PHE Canada will revise At My Best K-3 content based on evaluation recommendations between June 2018 and December 2018. New content will be ready for evaluation in January 2019.

Phase 3: January – June 2019

  1. Facilitate implementation, assessment and reporting on the enhanced version of At My Best K-3 with targeted communities (i.e., Indigenous Peoples, newcomer youth, low socio-economic status).
  2. Collect all relevant At My Best K-3 program outputs to support evaluation (i.e., photos, videos, student work, and interview and survey data). 
  3. Summarize findings in a report (i.e., pilot findings).

Budget and payment schedule

PHE Canada will pay a maximum of $80,000.00 for the completion of the deliverables. Some expenses are not applicable (at your own cost). Details and deadlines are negotiable and will be determined in conference with the program manager. A payment schedule will be negotiated upon awarding of the contract.


The RFP submission should include:

Proposed project plan and research team

  • Description of project plan, including objectives, deliverables, and timelines
  • A list of team members, with a one page outline of each member’s related research experience
  • A profile of potential advisory committee members from health, education and/or physical and health education fields


  • A detailed budget outlining project spending.
  • Are there activities within the proposed plan (e.g., travel, meetings, etc.) that are not covered by your proposed budget and would be an additional cost to PHE Canada? If so, please outline those activities and the associated costs.


Please confirm your interest in this project by submitting a proposal and estimated budget by 12:00 PM (Eastern Standard Time) September 18, 2017 to: Kendra MacFarlane, Program Coordinator, 613 523 1348 ext. 231,  

General Stipulations

  • PHE Canada reserves the right to cancel this project invitation at any time and to reissue it for any reason whatsoever, without incurring any liability and no vendor will have any claim against PHE Canada as a consequence.
  • Pricing quoted shall be in Canadian dollars and exclusive of the Goods and Services Tax and Harmonized Sales Tax.
  • A proposal submitted in response to this project invitation constitutes an offer and will proceed to a contract only if PHE Canada accepts the proposal.
  • PHE Canada reserves the right to request further information as required and at the vendor's expense.
  • PHE Canada will retain the ownership of any research developed from this project.
  • There is no contract until the team signs the PHE Canada document (Fee for Service Contract) and it has been fully executed (signed and dated by the Department). Final terms and conditions will be in the PHE Canada contract.  Work cannot commence until a signed contract is in place.